What’s Trending in Wearable Fitness Technology in 2020

If you use a device like a smartwatch or movement tracker to track your steps, activity, heart rate or sleep quality, you are among the millions of people worldwide who use wearables for personal data. Wearable fitness technology has become a staple for anyone with a fitness, weight loss or lifestyle goal, and the industry is only growing. A worldwide survey on fitness trends for 2020 carried out by the American College of Sports Medicine suggests wearable tech is going to be the top fitness trend in the upcoming year. 

Thanks to the exponential growth in the wearable space, it’s now easier than ever for people to get their hands on personal lifestyle and fitness trackers. This is providing millions of people with access to key health and training metrics, to assist in the efficiency and effectiveness of their lifestyle. 

In today’s blog, we’ll take a look at a couple key trends in wearables fitness technology.

What does wearable fitness technology look like in 2020?

For the everyday adult, the most common form of fitness tracker and wearable device is the smartwatch. Brands such as the Apple Watch and Fitbit are leaders in this space, however there are now hundreds of options with a variety of features on offer. When it comes to elite sport, the playing field is open and some brands are developing next generation technology to improve training efficiency and effectiveness. 

What’s Trending

Fitness Tracking for Employees

Many organisations across multiple different industries are tapping into employee wellness tracking. There are countless benefits organisations see with healthier and more health conscious employees, mainly being it reduces turnover – read more in our other blog.

As it’s in the interest of employers to keep employees happy and healthy, many organisations are turning to wearable fitness technology to support health journeys. This partnered with a means to analyse and oversee some of this data can be extremely valuable to an organisation focussing on wellness. 

Smartwatches on the Rise

When it comes to wearable technology, smartwatches are at the heart of it. According to research from Statista, The number of wearable devices shipped worldwide is expected to double from 2019 to 2022. Shipments of smartwatches are predicted to increase by more than 50 percent over that period, but the wearables sector is expected to see the most growth. 

Smartwatches have become a staple in the wearable technology space mainly due to their accessibility and simple functionality. Several platforms are linking smartwatches to display and collate the data collected using them. 

Overall, the wearable fitness industry is on the rise and will continue to do so in the elite sport and everyday lifestyle space. More people are becoming aware of their health and fitness, and wearable tracking technology sits at the heart of this trend. This leaves a big question to organisations and community facilitators… Are they maximising on this trend by providing their community with a platform to analyse group wellness, and are they overseeing this wellness data to provide necessary support?

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